Of course, dog owners buy certain products that non-dog owners do not need. But have you ever considered how owning a dog influences your shopping habits? We all need dog food, pet supplies, dog toys, and treats. How do we choose one product over another? What influences our buying decisions?
In today's episode, I’m speaking with Adrian Tennant about this very topic. He is the Vice president of Insights at Bigeye, an advertising agency based in Orlando, Florida. The company has recently done a research study led by Tennant to find out how owning a pet influences a dog owner's purchases, brand appeal, and devices.
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